
PEAK Website Redesign (Concept): Rebranding an accounting firm with clarity and conversion in mind
Peak (formerly BOOM HK) came to me mid-rebrand, frustrated after spending over HK$100k on a website that just didn’t work. The previous design was clunky, unclear, and completely missed the mark. Visitors had no idea what the business actually did.
Before


After


They needed a site that clearly explained their accounting and business registration services in Hong Kong, and just as importantly, one that let clients sign up and pay without a sales call.

I rebuilt everything from scratch. The new homepage leads with a crystal-clear hero section and strong CTAs that guide users toward conversion. I restructured the site to make their offerings easy to understand, added a benefits-driven section to build trust, and integrated a streamlined payment gateway.

Now, instead of chasing leads, Peak can convert them directly on the site — faster, smoother, and with far less friction.


